Digital Marketing Agency - Dubai
Digital marketing is an essential part of business success in today’s world. The pace at which digital marketing is evolving is making it difficult for many businesses to:
- Understand the latest opportunities on offer
- Find out which opportunities are most relevant to the company
- Determine the best way to execute and measure success
Our role is simple. We’re here to help you understand the best opportunities available to you and to help you execute campaigns that align with your business’s success.
Being in this field for over a decade, Adam Innovations is one of the renowned and most trusted Digital Marketing Agency in Dubai, and all the other parts of the world.
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A Title to Turn the Visitor Into a Lead
Frequently Asked Questions
What is Digital Marketing?
The term digital marketing refers to the use of digital channels to sell products and services to reach consumers. This type of marketing includes the use of websites, mobile devices, social media, search engines and other similar channels.
How digital marketing affects consumer behaviour?
With the easy access to the internet, consumers are curious and want to do thorough research before buying anything online. Since almost every brand sells its products and services online, it is convenient for consumers to research, compare, experiment and then make an appropriate purchase decision. This decision is heavily influenced by the information they find online, which is why it is very important for brands to have a strong online presence.
What are leads in Digital Marketing?
In the digital space, you have people looking for answers. They ask search engines like Google questions, and if your website has the answer, your site will appear in the search results. This is how you get new visitors to your website.
You also have people browsing social media and seeing one of your content or messages, that message links to your website and links to your information. These people are called VISITORS.
Your goal is to turn a VISITOR into a LEAD!
You can have a lot of visitors, but if you don’t have an email and a name, you don’t have a lead. So a lead is someone who has shown some interest in your solution by making any type of contact with you and giving you an email or name (or any other open communication channel like a phone number). They convert from visitors to leads:
- Filling out a form on your website
- Download an e-book or any content on your website
- Start a conversation in your inbox, chat, or contact page.
- Call you directly.
- Visit you physically.
- To generate leads, you need to have a strategy for attracting and converting.
Why you need a digital marketing strategy ?
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you determine what makes your business unique and how to communicate your message to your audience through various digital channels. A deep and detailed approach to mapping out your digital marketing strategy can uncover new opportunities and expand your reach. Targeting a specific audience and identifying the needs, interests and pain points of that audience will help you create a more effective plan to achieve your marketing goals.
What is SEO in digital marketing?
SEO stands for Search Engine Optimization. It is the process of getting traffic from free, organic, editorial or natural search engine results. Simply put, it’s the name given to an activity that attempts to improve search engine rankings. In many ways, this is simply a website quality control.
SEO can target different kinds of searches, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website to be found at the most critical points in the buying process or when people need your website.
How to allocate budget for digital marketing?
Understanding best practices for how to budget for digital marketing activities can be as simple as using the above formula to figure out the percentage of total revenue you want to spend on digital tactics.
However, you will probably need to come up with a more detailed breakdown of expenses and activities.
Here are some of the best best practices to keep in mind when considering how to budget for digital marketing initiatives.
Use them to guide your budget planning and strategy and set your team and department up for success.
- Outline Your Sales Funnel
- List Your Operational Costs
- Review Last Year’s or Quarter’s Results
- List Your Goals
- Drill Down to the Details
- Select the Best Channels for Your Business
- Determine the Cost of Digital Marketing Activities
- Scope Out the Competition
- Create Your Digital Marketing Plan
- Estimate Your Budget
- Make Every Decision Based on the Data
- Measure Results
What Does a Digital Marketing Agency Do?
A digital marketing agency will cover your business’s digital marketing needs by implementing and managing innovative strategies to market your products and services online to increase your sales and revenue. From managing your social media accounts to redesigning your website or optimizing your web pages and content for search engines, digital marketing agencies can do it all.
What is sales funnel in digital marketing?
Just imagine the journey in the real world. We pour some substance into the top of the funnel, which filters down to a single point.
Something similar happens in marketing. For example, at the top of your sales funnel are the people who come across your business.
Unlike a real funnel, not everyone who enters the funnel filters to the other end. Most of them will leave the journey without buying your products or services.
When you optimize your sales funnel properly, more people complete your sales funnel from start to finish because your funnel serves your target audience as needed.
The sales journey represents the customer journey your potential clients or customers go through, from “what the heck is this deal” to “I’m ready to buy/sign up”. Obviously, there will be steps along the way from initial discovery to final purchase.
These steps are commonly known as the top, middle, and bottom of the journey. However, these steps may vary depending on your sales model. However, we can say that the sales journey represents the steps that someone must take to become a customer.
The goal is to create a successful sales funnel that will generate the best results for your business.