Fashion eCommerce – Abayas, Jalabiyas & party wear (Saudi Arabia & GCC)

IKKXA is an online fashion store offering a curated collection of Abayas, Jalabiyas, and party wear for customers in Saudi Arabia and the GCC. The brand focuses on modern designs, quality fabrics, and a seamless shopping experience across regional and language-specific markets.

Challenge

The main challenge was to:

• Increase organic visibility in a competitive fashion eCommerce space
• Drive consistent search demand for category and collection pages
• Improve click-through rates from search results
• Scale visibility across multiple regional and language versions of the site

Objective

• Grow organic clicks and impressions through search
• Improve average ranking positions across key pages
• Strengthen visibility for core product and category pages
• Attract high-intent shoppers through organic search

Strategy

The strategy focused on strengthening organic discoverability and user relevance.

Key decisions included:

• Aligning content and category pages with search demand
• Improving visibility for high-performing collections
• Supporting regional targeting for different markets
• Ensuring search listings clearly matched user intent
• Focusing on steady growth rather than short-term spikes

The approach prioritised long-term eCommerce visibility and scalability.

Execution

Content & SEO Approach

• Strengthened structure and relevance of category and collection pages
• Supported multilingual and regional page visibility
• Ensured clear alignment between search listings and page content
• Improved internal discoverability of high-performing pages
• Maintained consistency across product, category, and homepage content
• Focused on engagement and clarity over over-optimization

Results

• Sustained growth in organic clicks and impressions
• Improved average search positions across key pages
• Strong engagement from users searching for fashion collections
• Increased visibility across regional and language-based pages
• A solid SEO foundation for continued eCommerce growth

Conclusion

With focused SEO improvements and consistent optimisation, IKKXA achieved strong growth in organic visibility and engagement. The site now maintains a stable first-page presence for core pages, supporting long-term traffic growth and higher-quality shopping visits.

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